Showroom in Shanghai airport

2017 – Shanghai

Made for an internal competition of Hantang culture, a Chinese advertisement company, whose theme was “Christmas popup showroom in Hongqiao airport.
The dominant color is red, which together with the glossy white of the vehicles in exhibition, contributes by itself to create an overall Christmas atmosphere.
The Christmas theme is subsequently strengthened  by star shaped light fixtures and golden gift bows on the hoods of the cars.